Game Zone – SEO

Tips to Hiring the Right SEO Agency


Even if you’re a business owner with some basic knowledge of SEO, hiring an Calgary SEO agency is still in your best interest.  Basic knowledge isn’t enough, you need to know the technical elements that are part of your website design, how to build the right backlinks and you need to know that SEO is an ongoing process you will have devote a lot of time to.  It’s far simpler to use the services of an SEO company to do the work for you, they have the skill, tools and knowledge to get the job done right.

There are countless SEO companies out there that are both good and bad.  Choosing the right one is a big deal your business and reputation are at stake.  Here are some important points to think about when choosing the right SEO agency.

Site Evaluation

The first thing any SEO firm should do is a comprehensive site evaluation, or website audit.  This will look at things like design structure, schema markup and content.  Based on this audit they should put together a plan to fix any errors and start the process to get your website ranking.

Figuring out Keywords

The right keywords are the holy grail of SEO and you need an agency who understands how to find the right keywords, ones that convey buying intent.  Understanding the how agency looks for and evaluates keywords is important.  It can mean the difference in getting the right kind of traffic that turns into customers.

Building Backlinks

Backlinks are an integral part of rankings, but not all backlinks are created equal.  Having high quality backlinks should be a given, and you need an agency who knows how to build them for you.

Cost Structure

Cost of SEO services vary greatly, but the highest price doesn’t mean the best results and good consistent results are what you are after.  The agency should provide you with a comprehensive quote outlining exactly what you’re going to be paying for.


You should periodically, at least once per month get a report on the progress of the campaign along with where you are in terms of traffic and ranking status.  It needs to be clear and concise and not filled with industry jargon that you can’t understand.  This a measurable benchmark as to how close you are to achieving your goals.

Performance Guarantee

Will they offer you some type of guarantee, increase in your traffic or lead generation?  This is a very grey area, while no Calgary SEO company can guarantee the number one listing in the search engine you do need some type of measurable result.  Quality traffic is a better metric than rankings, traffic that converts whether it comes from Google or some type of social media campaign is what will increase your bottom line.  In the end isn’t that what you’re looking for?

MRC SEO Consulting
4911 30 Avenue Southwest Calgary, Alberta T3E0V4
Phone: +1 403-386-7427


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