Game Zone – SEO

PlayStation VR: News and Rumors

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Back in 2014 and engineer from Sony Anton Mikhailov, during an interview with Edge magazine, made the claim that PlayStation Move was really a “VR wand disguised as a motion controller”.  VR for gaming was still a long way off, but Sony kept an eye on the future.  In 2014 it announced Project Morpheus which would eventually become Playstation VR.

Orders for the new Playstation VR have exceeded expectations and retailers have already sold out, with gamers wanting to get their hands on the new technology.  So what exactly is all the hype about?  Here is some more information on what to expect.

Specs and performance

The VR headset is meant to “feel like it’s not even there”, but like every other VR headset it’s very much there.  That being said, the headset is kinda cool looking, it would look ridiculous anywhere other than your living room.  It has a 5.7 inch OLED display feature a ,920 x RBG x 1,080-pixel resolution (960 x RGB x 1080 for each eye) with a refresh rate of up to 120Hz.

The LED lights on the headset aren’t just there to look cool, are used in conjunction with the Move controllers and DualShock 4 for spatial recognition.  This lets you move around freely as long as you’re in front of the camera.  Speaking of the camera, it is required for use but sold separately…surprise.  You’re also going to need at least 60 foot rectangular area to keep the camera field clear.  Time for a bigger mancave!  Here is a video with more specs and features of what you can do with the VR Headset.

There is also a small black processing unit that gives the headset the power to use some of the features offered in the PSVR, it’s about the same size as the Apple TV box.  It sits beside the Play Station and it processes the audio signals that let the player determine which direction audio is meant to be coming from.  While the Playstation games are running the unit can display the images from the headset onto a TV so everyone can see what is happening.  You can also use the headset to watch movies on a giant virtual screen.  It is recommended in the Sony buyer’s guide that PSVR isn’t suitable for kids under 12.

RELEASE DATE, LAUNCH GAMES, AND PRICING

PlayStation VR is set to hit store shelves on October 13 and there are several titles to be released simultaneously, PlayStation VR Worlds, 100Ft Robot Golf and a 3D Pong type of game where you get to dive the depths of the ocean.  All in all there is expected to be over 50 games ready for the PSVR, you can check them all out here.

The price at launch is expected to be $400, but that is without the camera and that you will have to buy separately.  They also announced bundle pricing which will include the camera and PlayStation VR Worlds.  This is the most cost effective way to get into virtual reality, until Microsoft responds.

Tips to Hiring the Right SEO Agency

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Even if you’re a business owner with some basic knowledge of SEO, hiring an Calgary SEO agency is still in your best interest.  Basic knowledge isn’t enough, you need to know the technical elements that are part of your website design, how to build the right backlinks and you need to know that SEO is an ongoing process you will have devote a lot of time to.  It’s far simpler to use the services of an SEO company to do the work for you, they have the skill, tools and knowledge to get the job done right.

There are countless SEO companies out there that are both good and bad.  Choosing the right one is a big deal your business and reputation are at stake.  Here are some important points to think about when choosing the right SEO agency.

Site Evaluation

The first thing any SEO firm should do is a comprehensive site evaluation, or website audit.  This will look at things like design structure, schema markup and content.  Based on this audit they should put together a plan to fix any errors and start the process to get your website ranking.

Figuring out Keywords

The right keywords are the holy grail of SEO and you need an agency who understands how to find the right keywords, ones that convey buying intent.  Understanding the how agency looks for and evaluates keywords is important.  It can mean the difference in getting the right kind of traffic that turns into customers.

Building Backlinks

Backlinks are an integral part of rankings, but not all backlinks are created equal.  Having high quality backlinks should be a given, and you need an agency who knows how to build them for you.

Cost Structure

Cost of SEO services vary greatly, but the highest price doesn’t mean the best results and good consistent results are what you are after.  The agency should provide you with a comprehensive quote outlining exactly what you’re going to be paying for.

Reporting

You should periodically, at least once per month get a report on the progress of the campaign along with where you are in terms of traffic and ranking status.  It needs to be clear and concise and not filled with industry jargon that you can’t understand.  This a measurable benchmark as to how close you are to achieving your goals.

Performance Guarantee

Will they offer you some type of guarantee, increase in your traffic or lead generation?  This is a very grey area, while no Calgary SEO company can guarantee the number one listing in the search engine you do need some type of measurable result.  Quality traffic is a better metric than rankings, traffic that converts whether it comes from Google or some type of social media campaign is what will increase your bottom line.  In the end isn’t that what you’re looking for?

MRC SEO Consulting
4911 30 Avenue Southwest Calgary, Alberta T3E0V4
Phone: +1 403-386-7427

 

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